Rafael brings more than 20 years of experience working for multinational companies and Big Four firms. He has a deep knowledge in finance and strategy combined with a great expertise in businesss intelligence (including big data) and competitor analysis for the consumer business and telecom industries.
Having worked for both professional services firms and multinational companies has helped Rafael to build a solid experience in financial management, business analysis, performance improvement, business intelligence, competence center implementation, shared services management and market share performance.
Prior to A&T Rafael worked for more than 6 years at Vodafone. He initially managed the Financial Planning & Cost Efficiency Team. He then took the challenge to lead, unify and boost the business & market intelligence team in Spain. In 2014 Rafael became also the Vodafone-ONO integration finance leader (€ 7.2Bn acquisition).
Prior to Vodafone, Rafael worked for 5 years for a reference company in the Spanish consumer business industry as Finance Director.
Prior to that Rafael worked for more thant 8 years in auditing and consulting in Arthur Andersen and Deloitte as Senior Auditor and Corporate Strategy Manager for the consumer business industry. Some of his notable clients were WDFG, Hidrocantábrico, Repsol YPF, Vodafone, Uni2, Albura, Occidental Hoteles, Sgel & Continental Auto.
Rafael Started his career at Mothercare Ibérica during 3 years as Finance Controller and Finance Business Partner.
Rafael graduated in business administration from University of Wales (1995) and holds an Executive MBA of ESADE Business School.
Spanish national, Rafael is fluent in English and has basic knowledge of French.