Cesar Prieto (Business Partner)

Cesar is Business Partner at Advisory & Turnaround (A&T) and brings a broad professional experience of 31 years working with NYSE listed leading multinationals as well as managing his own consultancy business.

Having worked at both headquarter and operating company level of Blue-chip FMCG companies, Cesar has had large regional P&L responsibilities and has added the full spectrum of strategic business skills to his Marketing Management background. He is passionate about productivity and is particularly skilled at designing models and implementing operational plans that deliver the intended strategy. He stands out when it comes to analysing, modelling and identifying key issues & value drivers and applying best practices supported by the best use of technology. One of his distinctive abilities is his pragmatic way of reconciling and bringing together Strategy & Operations at the highest industry standard level.

Prior to A&T, Cesar worked 15 years at Reynolds American (ex RJ. Reynolds Tobacco). He initially joined the Iberian organisation as Marketing Manager for Camel (2 Years) and became Sales Director for RJRT Spain (2 years). He then took on larger regional responsibilities as Marketing Director Puerto Rico (2 years) prior to becoming Global Commercial Director for a Joint Venture between RJRT and Gallaher Group Plc (now Japan Tobacco) (6 years). He then took over the responsibilities of managing the Natural American Spirit Brand for Europe and Global Duty Free. Since 2013, he has been responsible for the Global Business Development Program of Reynolds American. In parallel to managing 9 sales & marketing entities internationally, Cesar started-up operations in 3 markets in Europe and Asia Pacific Regions. He also started business operations in Duty Free Markets across 3 key geographic regions (EMEA, Asia pacific and Latin America).

Prior to Reynolds American, he started his career at Procter & Gamble (5 Years) in Product Development for 7 European Countries.

Cesar graduated from Texas Christian University in 1982. He holds a Master Degree in Bio Inorganic Chemistry and a MBA with a specialisation in finance.

Spanish national, Cesar is fluent in English & German and speaks basic French.